At Avant Consultancy Ltd (“we”, “us” or “our”), we respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use and disclose your information when you use our services, and explains your privacy rights and how the law protects you. By using our website or services, you agree to this Privacy Policy.

• Interpretation and Definitions

Interpretation

Words with capital letters have meanings defined below. These definitions apply equally whether singular or plural.

Definitions

• Account: a unique account created for you to access our services.
• Company: Avant Consultancy Ltd, Beechview, Roman Lane, Baldock, Herts SG7 6PN.
• Cookies: small files placed on your device to track use and preferences.
• Country: United Kingdom.
• Device: any device that can access our website (e.g. computer, phone, tablet).
• Personal Data: any information that relates to an identified or identifiable individual.
• Service: the website and any services provided by Avant Consultancy Ltd.
• Service Provider: third parties we employ to facilitate or deliver our services.
• Third-party Social Media Service: any social network you may use to connect to our services.
• Usage Data: data collected automatically when using our services.
• Website:www.avantconsultancy.co.uk
• You: the individual using our services, or any company or organisation on whose behalf they do so.

• What Data We Collect

Personal Data

We may collect the following:

• Names
• Email address
• Phone number
• Billing address and transaction details
• Preferences for marketing

Usage Data

Automatically collected when you interact with our website, including:

• IP address
• Browser type and version
• Pages visited and time spent
• Device type and OS

Information from Social Media Services

If you connect to our services via Google, Facebook, LinkedIn or similar, we may collect information already associated with your account, such as name, email address, and contacts.

3. Cookies and Tracking

We use cookies and similar tracking technologies to:

• Operate our website
• Understand how you use our site
• Improve your experience

Types include:

• Necessary Cookies: to provide core services.
• Functionality Cookies: to remember your preferences.
• Cookies Policy / Notice Acceptance Cookies: to record your choices.

You can adjust your browser settings to refuse cookies, but this may affect website functionality. For more, see ourCookies Policy.

4. How We Use Your Data

We may use your data to:

• Provide, maintain and improve our services
• Process transactions and manage your account
• Communicate with you about updates, promotions, or support
• Send marketing if you have opted in
• Analyse how our website is used
• Manage business transfers (e.g. sale or merger)

We will only use your data when legally allowed. Our legal grounds include consent, contract performance, legitimate interests and legal obligations.

5. Sharing Your Data

We may share your data with:

• Service providers who help operate our business
• Professional advisers (lawyers, accountants)
• Affiliates and business partners
• Social media contacts (if you interact through a linked account)
• Other users (if you share information publicly)
• With your consent
• When required by law or to protect our rights

6. International Transfers

Your data is processed in the UK and may be stored or transferred to service providers in other countries with adequate data protection safeguards. By using our services, you consent to this.

7. Retaining Your Data

We keep your personal data only as long as necessary for the purposes we collected it, including legal, accounting or reporting requirements. Usage data may be kept longer for security or improvement purposes.

8. Your Rights

Under UK GDPR, you have the right to:

• Access your data
• Request correction or erasure
• Object to processing
• Restrict processing
• Data portability
• Withdraw consent at any time

You also have the right to complain to the ICO but please contact us first so we can resolve any concerns promptly. More:ICO Individual Rights

9. Children’s Privacy

We do not knowingly collect data from anyone under 13. If you believe your child has provided us with personal data, please contact us so we can remove it.

10. Links to Other Websites

Our website may contain links to other sites. We are not responsible for their content or privacy practices.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post any changes on this page and update the “Last updated” date above.

12. Contact Us

Questions, requests, or concerns? Please contact our Data Protection Officer:

Georgie McIntyre
Director | Avant Consultancy Ltd
georgie@avantconsultancy.co.uk